How to Seamlessly Integrate Optimizely and Survicate for Data-Driven A/B Testing 

Ready to revolutionize your A/B testing strategy? By seamlessly integrating Optimizely’s experimentation platform with Survicate’s survey capabilities, you can unlock unparalleled insights into customer behavior. 

Whether you’re an A/B testing veteran or just starting, this blog will equip you with the knowledge to optimize conversions and drive business growth. Let’s explore how to utilize the combined power of these platforms to achieve extraordinary results.

How to Integrate Optimizely?

Ever wondered how to supercharge your A/B testing game? Look no further! The dynamic duo of Optimizely and Survicate is here to revolutionize your approach to data-driven decision-making. 

Imagine you’re running an online store selling quirky socks. You’ve set up an A/B test to compare two different product page layouts. But wouldn’t it be awesome to know exactly why one version outperforms the other? 

That’s where the Optimizely-Survicate integration comes in. It’s like having a conversion rate detective at your fingertips! 

This powerful tool combination allows you to gather direct feedback from users experiencing different versions of your website. It’s like eavesdropping on your customers’ thoughts – but in an ethical way! 

Read More: Supercharge Your Pardot Surveys

Ready to explore into the world of super-powered A/B testing? Let’s get started! 

What’s Optimizely and Survicate? 

Before we jump into the integration process, let’s break down what these tools bring to the table. 

Optimizely is like the Swiss Army knife of A/B testing tools. It allows you to create and run experiments on your website or app, comparing different versions to see which one performs better. Think of it as your personal conversion rate optimizer. 

For instance, you could use Optimizely to test two different call-to-action buttons on your sock store’s homepage. Which one will lead to more clicks? Optimizely will help you find out!

On the other hand, Survicate is your go-to survey sidekick. It’s known for its versatile survey options, including the popular NPS (Net Promoter Score) survey. Survicate helps you collect valuable insights directly from your users. 

What are the Benefits of Combining A/B Testing with Targeted Surveys? 

Let’s talk in detail about the benefits of combining A/B testing with targeted surveys.

Deeper Insights into User Behavior 

A/B testing tells you what’s happening, but targeted surveys tell you why. For example, your Optimizely test might show that version B of your sock product page gets more sales. But why? With Survicate, you can ask users directly what they liked about that version. 

Enhanced Customer Experience 

By collecting feedback on specific elements, you can fine-tune your user experience like never before. Maybe users love the zoom feature on version B but find the color selector confusing. This valuable insight helps you create the ultimate user-friendly page. 

Data-Driven Decision Making 

Combining quantitative data from A/B tests with qualitative feedback from surveys gives you a 360-degree view of your user experience. It’s like having both a map and a compass – you’ll always know where you’re going and why.

Personalized User Interaction 

With this integration, you can target surveys to specific user segments based on their test experiences. For instance, you could ask users who spent more time on version A why they didn’t make a purchase. Talk about getting up close and personal with your audience! 

How to Set Up the Optimizely-Survicate Integration? 

Ready to become an A/B testing superhero? Let’s suit up and set up this dynamic duo! Don’t worry, you don’t need to be a tech wizard to make this magic happen. 

Step 1: Sign Up for Both Platforms 

First things first, you’ll need accounts on both Optimizely and Survicate. If you’re new to either platform, good news! Both offer free trials, so you can test the waters before diving in. 

Optimizely’s free plan is perfect for small businesses or those just starting out. Meanwhile, Survicate offers a range of plans, including a free option that’s great for beginners. 

Step 2: Navigate to Survicate’s Integration Page

Once you’re logged into Survicate, look for the ‘Integrations’ or ‘Connect’ tab. It’s usually hanging out on the main menu, probably feeling a bit lonely. Give it some love and click on it! 

Step 3: Find and Select Optimizely 

Scroll through the list of integrations (it’s like a who’s who of tech tools) until you spot Optimizely. It might be wearing a blue shirt. Click on it! 

Step 4: Authorize the Connection 

Survicate will ask for permission to connect with your Optimizely account. Don’t play hard to get – click ‘Authorize’! This is like introducing your two best friends. You know they’re going to hit it off!

Step 5: Configure the Integration 

Now comes the fun part. You’ll need to set up how you want Survicate and Optimizely to work together. This might involve choosing which data to share or setting up specific triggers. 

Remember, this is a powerful tool, so wield it wisely! With great power comes great 

How to Enable Optimizely Integration in Survicate? 

Now that you’ve made the initial introductions, it’s time to get Survicate and Optimizely talking to each other. Think of this as teaching them a secret handshake! 

1. In Survicate, navigate to the ‘Integrations’ section. 

2. Find the Optimizely integration you just set up. 

3. Click on ‘Enable’ or ‘Activate’ (the exact wording might vary). 

4. You might see some additional options here. Don’t be shy, explore them! 

How to Obtain Optimizely Experiment ID and Variation Name? 

Now, let’s play a quick game of ‘Find the Hidden Treasures’ in Optimizely. Don’t worry, it’s easier than finding Waldo! 

1. Log into your Optimizely account. 

2. Navigate to your desired experiment. 

3. Look for a section labeled ‘Experiment Details’ or ‘Experiment Settings’. 

4. Here, you should find your Experiment ID. It’s usually a string of numbers and letters. 5. For the Variation Name, check the ‘Variations’ tab in your experiment. 

These pieces of information are crucial for your B test setup. They’re like the secret ingredients in your grandma’s famous cookie recipe essential for success! 

How to Create Targeted Surveys for A/B Testing? 

Alright, survey maestros! It’s time to craft some targeted surveys that’ll make your A/B tests sing. This is where we turn your website visitors into a valuable focus group. 

Step 1: Define Your Target Audience 

First things first, who are we talking to? Are we targeting all users or just those who’ve seen a specific variation of your test? Maybe you want to focus on users who spent more than 2 minutes on your page. Get specific! 

For example, if you’re testing two different layouts for your sock product pages, you might want to target users who’ve viewed at least three products. 

Step 2: Choose Your Survey Type 

Survicate offers a buffet of survey options. Will it be a quick single-question poll or a more in-depth multi-question survey? Choose wisely based on what insights you’re after. 

Step 3: Craft Your Questions 

^{Now for the fun part – writing your questions! Keep them clear, concise, and relevant to your A/B test. For instance:}
-“What do you think about the new product image layout?” 

– “How easy was it to find the ‘Add to Cart’ button?” 

– “On a scale of 1-10, how likely are you to purchase these socks?” 

Step 4: Set Your Triggers 

When should your survey pop up? After 30 seconds? When a user is about to leave the page? Align this with your user interaction goals. 

Step 5: Test and Launch 

Always, always test your survey before launching. Make sure it appears when it should and works smoothly. Then, hit that launch button and watch the insights roll in! 

Remember, every user interaction is a chance to learn. Your website visitors are like a goldmine of information start digging! 

Steps to Set Up Optimizely-Specific Audiences in Survicate 

Ready to get laser-focused with your surveys? Let’s set up some Optimizely-specific audiences in Survicate. It’s like creating a VIP list for your digital party! 

1. In Survicate, head to the ‘Audience’ section. 

2. Click on ‘Create New Audience’. 

3. Look for the Optimizely integration option. 

4. Select the Experiment ID you want to target. 

5. Choose the specific variation you’re interested in. 

6. Add any additional filters if needed (e.g., time on page, device type).

This process is the secret sauce of targeted feedback. It’s like having customer segmentation software built right into your survey tool! 

Conclusion 

By combining these tools, you can gather targeted feedback, create custom audiences, and make informed decisions based on user behavior and preferences. This integration empowers you to refine your conversion rate optimization efforts and enhance overall customer satisfaction. As you implement these strategies, you’ll be well-equipped to create more engaging, user-centric designs that resonate with your target audience.